The challenge
A newly licensed events house for official occasions, run by an experienced team, with an inherited logo the client rejected, a partly watermarked photo library, no institutional profile, no website and no Instagram. Government and corporate buyers judge an events supplier by its documents first.
What we did
Seven logo directions, then the profile copy written in Arabic first and approved section by section, then one token system rendering every document alike: identity presentation, profile, portfolio, catalogue, stationery and email signature. The Instagram kit was built as one twelve-tile grid with bilingual captions, and the website as thirty-seven bilingual routes.
The result
81 logo files, a 31-page identity presentation, a 19-page profile in Arabic and English, a 30-page portfolio, a 20-page catalogue, two business-card editions, letterhead, email signatures, 12 posts, 9 highlight covers and 36 stories, and a website ready to launch, handed over on 7 September 2026. Results are published when the client publishes them.
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