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Events & hospitality · Dubai · 2026

Serenity: a private yacht, launched online in one sprint

A full launch for a private yacht in Dubai Harbour: a redrawn logo, a complete identity, and a bilingual cinematic website connected to WhatsApp, live on its own domain.

Sector
Events & hospitality
Where
Dubai · UAE
Year
2026
Delivered
Social Media & Branding Solutions · Websites & Digital Ecosystems
The work · 9 pieces
Serenity Leisure · 1
Serenity Leisure · 2
Serenity Leisure · 3
Serenity Leisure · 4
Serenity Leisure · 5
Serenity Leisure · 6
Serenity Leisure · 7
Serenity Leisure · 8
Serenity Leisure · 9
01

The challenge

A private yacht moored at Dubai Harbour, rented for two-hour celebrations, with only a logo file, a trade licence and a folder of photographs. No identity a brand could stand on, and no website a guest could book from. Its whole market decides on the phone, from whatever it finds first.

02

What we did

The logo was redrawn from scratch as clean vector artwork, then extended into a full identity: colour, typography and usage. On top of it we built a bilingual website that behaves like a film. The boat wakes at dawn as you scroll, real footage plays between the sections, and every call to action opens WhatsApp with the message already written. English and Arabic mirror each other exactly, right to left.

03

The result

A logo, a full brand and a launched bilingual website on the client's own domain: connected to WhatsApp, secured, and tuned to load fast on a phone, with a mobile performance score of 91 and the largest paint under two seconds, structured data for search and a profile prepared for AI answer engines. Delivered start to finish as the client's welcome gift.

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