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Automotive · Abu Dhabi · 2023

Overhaul German: +40% monthly engagement

Just another workshop online. A sharper brand and real production turned it into a destination — German-car owners now drive in from across the emirate, +40% engagement.

@overhaulgerman
Sector
Automotive
Where
Abu Dhabi · UAE
Year
2023
Body of work
16 posts · 3 reels
Delivered
Social Media & Branding Solutions · Corporate Video & Photography · Digital Marketing & Advertising
Result
+40% monthly engagement
The feed · 19 pieces, as published

Every post and reel, from the account itself.

Tap any piece to see it at full size. Reels play silently as you scroll.

01

The challenge

Online, it looked like just another workshop. The expertise with German cars was real; nothing about the brand signalled it, so owners had no reason to drive past the garage next door.

02

What we did

A sharper brand that says specialist, real production of the work itself on video and in photography, and campaigns that put that footage in front of German-car owners across the emirate.

03

The result

The workshop became a destination: owners drive in from across the emirate, and monthly engagement is up 40%.

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