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Automotive · Abu Dhabi · 2023

AutoAuc: 0 to 2,000 followers in six weeks

A brand-new car-auction platform that needed trust, fast. Brand, site, and launch campaigns took it from zero to 2,000 followers in six weeks — and bidders who actually showed up.

Sector
Automotive
Where
Abu Dhabi · UAE
Year
2023
Body of work
9 pieces
Delivered
Websites & Digital Ecosystems · Social Media & Branding Solutions · Digital Marketing & Advertising
Result
2,000 followers in 6 weeks
The work · 9 delivered files

The deliverables, as handed over.

Tap any piece to see it at full size.

01

The challenge

A brand-new car-auction platform with no name, no audience, and a launch date. In auctions, trust is the product: nobody bids on a platform they have never heard of.

02

What we did

We built the brand and the website together so they launched as one thing, then ran launch campaigns aimed at the buyers and sellers who would actually use an auction, not at vanity reach.

03

The result

From zero to 2,000 followers in six weeks, and bidders who actually showed up.

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