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Consulting & training · Abu Dhabi · 2023

HRD Institute: one identity, two markets, a feed that looks institutional

Brand guideline, business cards and a LinkedIn cover.

Sector
Consulting & training
Where
Abu Dhabi · UAE
Year
2023
Body of work
15 posts
Delivered
Social Media & Branding Solutions
The feed · 15 pieces, as published

Every post and reel, from the account itself.

Tap any piece to see it at full size. Reels play silently as you scroll.

01

The challenge

A professional-development institute selling to companies and individuals in both the UAE and Saudi Arabia, with a logo but no rules around it, no stationery, and a social presence that did not look like an institution people trust with their careers.

02

What we did

First the brand guideline, business cards and a LinkedIn cover, so every touchpoint agreed. Then an Arabic-first social system in one deep blue: cut-out figures in Gulf attire, three-dimensional numerals for the list posts, seasonal pieces for Ramadan and the Saudi National Day, a hiring post, and both the UAE and Saudi numbers on every design.

03

The result

A guideline, cards, a LinkedIn cover and the fifteen posts shown here, one look from the card to the feed. Results are published when the client publishes them.

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