Entertainment · Abu Dhabi · 2023

Farhat & The Family: all 1,000 seats sold out

A live show competing for attention in a crowded season. Targeted campaigns plus on-the-ground print sold out all 1,000 seats.

Sector: Entertainment
Where: Abu Dhabi · UAE
Year: 2023
Body of work: 1 pieces
Delivered: Digital Marketing & Advertising · Social Media & Branding Solutions · Print & Experiential Marketing
Result: 1,000 seats sold out

The work · 1 delivered files

The deliverables, as handed over.

Tap any piece to see it at full size.

The challenge

A live show opening in a crowded season, competing for the same evening as concerts, festivals and every screen in the house. Empty seats on opening night were the real risk.

What we did

Targeted campaigns to the audiences most likely to buy, a consistent show identity across social, and on-the-ground print where the audience already was, so the show was seen online and in the street in the same week.