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Restaurants & cafés · Abu Dhabi · 2023

Aziz Masr Café: one identity across every touchpoint

A growing café with a scattered look. We unified the identity across menu, social, and storefront — so every touchpoint finally feels like one place.

@aziz_masr0
Sector
Restaurants & cafés
Where
Abu Dhabi · UAE
Year
2023
Body of work
12 posts · 8 reels
Delivered
Social Media & Branding Solutions · Corporate Video & Photography · SEO & Email Marketing
The feed · 20 pieces, as published

Every post and reel, from the account itself.

Tap any piece to see it at full size. Reels play silently as you scroll.

01

The challenge

A café growing faster than its look. The menu, the social feed and the storefront each said something slightly different, so a customer who loved one of them did not recognise the others.

02

What we did

We unified the identity and applied it everywhere at once: menu, social, storefront, with photography and video shot to the same standard so the feed looks like the place.

03

The result

Every touchpoint finally feels like one place, and the café kept growing into a look that fits it.

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