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F&B · Café · UAE

Aziz Masr Café: one identity across every touchpoint

A growing café with a scattered look. We unified the identity across menu, social, and storefront — so every touchpoint finally feels like one place.

01

The challenge

A café growing faster than its look. The menu, the social feed and the storefront each said something slightly different, so a customer who loved one of them did not recognise the others.

02

What we did

We unified the identity and applied it everywhere at once: menu, social, storefront, with photography and video shot to the same standard so the feed looks like the place.

03

The result

Every touchpoint finally feels like one place, and the café kept growing into a look that fits it.

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