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Education · KSA

Albassam Schools: +40% website traffic

Four campuses reading like four different brands, and parents confused. We unified the identity and rebuilt the site around registration — +40% traffic and one clear group.

01

The challenge

Four campuses that read like four different brands, and parents who could not tell which school they were looking at. Registration lived somewhere behind a site that was not built for it.

02

What we did

We unified the identity across all four campuses, then rebuilt the website around one job: registration. Bilingual content and on-page SEO made the group findable for the searches parents actually type.

03

The result

Website traffic up 40%, and one clear group instead of four confusing ones.

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