مركز طبي في أبوظبي بعمر يتجاوز عقدين: قنوات رقمية غير متوازنة

The business is a family medicine and dental clinic operating in Abu Dhabi for more than two decades, licensed under MF287. It holds an outstanding near-perfect Google rating with several hundred reviews, but its supporting digital channels (LinkedIn, website design, social media) have not kept pace with that reputation.

The business has built an outstanding reputation over two decades, reflected in a verified near-perfect Google rating with several hundred reviews, one of the best in its Abu Dhabi competitor set. Its website is functional, with doctor profiles, a service breakdown and an appointment request flow, but carries a dated template design and English-only navigation. Its LinkedIn company page has only a modest audience with no visible activity, and its social presence is split across two separate Instagram accounts using nearly the same name and address, one with a genuine audience of roughly a mid-sized audience and a large volume of posts, the other much smaller. Against direct competitors, a competitor rating is tied for best-in-class, but its review volume trails Competitor B (thousands of reviews) and Aster Clinic (thousands of reviews).

1. 01Turn the near-zero LinkedIn presence into a channel for corporate wellness packages and insurance-partner visibility, which fits a clinic in the 11-mid-sized team range
2. 02Run a structured review-generation program to close the volume gap with Aster Clinic and Competitor B while the rating is already best-in-class
3. 03Consolidate the two Instagram accounts into one verified handle so the existing mid-sized-audience audience is not split
4. 04Refresh the website's visual design and add full Arabic content parity to match the trust already earned on Google