شركة خدمات مالية في أبوظبي بعمر يتجاوز عقدين: قنوات رقمية غير متوازنة

The business is a long-established, Central Bank-regulated Takaful insurer with a Dubai head office and an Abu Dhabi branch in Abu Dhabi, an office building. It already runs a bilingual corporate website and an active LinkedIn page, but its Abu Dhabi Google listing trails comparable local services businesses on rating, and its Instagram following is thin relative to the brand's scale.

The business is a well-established Takaful insurer, in the market for more than two decades and regulated by the Central Bank of the UAE, with a professional bilingual website and an active LinkedIn presence carrying tens of thousands of followers. At the same time, its Abu Dhabi branch holds a mid-3-star Google rating with several hundred reviews, behind comparable Abu Dhabi services businesses in the same market, and its Instagram account, despite a large volume of posts, has only around a mid-sized audience relative to a customer base the company reports at 450,000. The corporate website itself is anchored to the Dubai head office, with no dedicated Abu Dhabi branch page matching what customers find on Google.

1. 01A structured review-response and follow-up program for the Abu Dhabi branch listing to close the gap with local competitors
2. 02A dedicated Abu Dhabi branch landing page and local contact details to match the Google Business listing customers actually find
3. 03Growth push for Instagram aimed at the personal-lines audience (auto, health, home), which is more visual/social-driven than the corporate side already served by LinkedIn
4. 04Stronger proposal and collateral support for the corporate/broker sales motion (employee benefits, marine, engineering lines), and formalized training materials building on the Takaful educational content already on their site